Why I believe JWT is one of the few agencies with great vision.February 7, 2010
I love the creative piece of work from Ogilvy where they just transform a simple insight in to a amazing creative expression. In fact I do believe every agency has its own essence and expression(BBDO, W+K, BBH, Leo Burnett etc). Traditionally, AdMen are considered to be laid back and party maniacs.
If you have worked in any agency before then you will realize that they actually DESERVES that! Have you ever managed a campaign that involves 3 months of hard work, few weeks of sleepless nights, few days of pain in the a@#? As natural to human beings, admen tend to have a few days of normalcy and obviously to party to cherish the success or forget the failure :)
Keeping aside all these attributes, when it comes to forecasting the trends and having the thought process aligned to that requires some vision. JWT is one of that agency, which looks very promising and looks like they got it right. For the uninitiated, JWT Intelligence tracks the shift in consumer attitude, changing business Eco-system etc.
To me this is a great initiative which every agency should follow which will help them to align their vision with a logic sense of the future. And one more thing, WPP has an amazing section called “Reading room”, how many of you guys know this? It has amazing collections of articles from its agencies around the world. And yes, most of then are for free!
Following is an amazing collection of interesting insights by JWT on 100 things to watch in 2010.