Digital Consumers Vs Marketers

August 20, 2006

One Word Equity – Lord Saatchi

Before start reading, go through the above link attachment. It’s the views of Lord Saatchi, executive director of M&C Saatchi. It was sent to me by Bennedict, head – Fortune Communications, Chennai. And he asked me to put some insights to it.

Lord Saatchi forecasts 3 things:

  1. Death of modern Advertising
  2. Digital Natives / digital Immigrants
  3. One Word Equity.

The death of modern advertising is a very vast subject, will share my views in coming posts. Digital consumers is the subject that i think will make news in coming years among marketers. Lets look in to that.

Click here to know more about my insights on Digital Consumers.

Good day,

Manoj Kandasamy.

View manojksamy's profile on slideshare


One comment

  1. Dear Manoj,

    Yours is a neat and nice blog. I have downloaded the pdf files. thanks for sharing all the good stuff. One word equity is thought provoking. Keep up the good work. I konw you can do wonders. All the best.


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