How to avoid a brand overdose?

July 10, 2009

According to a study, a youth of today is been exposed to over 40000 brand messages every week! As marketers use every available media vehicles and sends brand messages to the consumers they think their media plan will work in the long run.

But What happen when overdose of brand messages or a same message from one brand hits us multiple times? We either love it or hate it! As simple as this!

‘imediaconnection’ did an excellent job by investigating marketers on how to turn audiences on to a brand without making them tune out.

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