Increasing mobile, Internet use prompts marketers to turn to digital media.

July 31, 2009

Digital access

I found this article very interesting and probably a supporting factor for the fact that Future is in Digital Mobility! We are hearing similar stories from almost all markets. This happens because of the reach of mobile phones. Almost 40% of the global population will have their first internet experience from their mobile! Thats the future!

When more users access Internet and almost 20% of them access via mobile, advertisers have no other options to shift their advertising monies. With Net-books getting hotter every day, and many countries opening the doors for 3G, the options only look better for brands. Lots of innovations can be expected in Location based services since its imperative for brand to zero-in in their consumers and hooked on to them!

Good day,
Manoj Kandasamy.


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