Archive for the ‘Video blog’ Category

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Bulls eye from google.

December 9, 2009

When Google thinks, it will be simple, smart, powerful and obviously futuristic. They have clearly identified the future of mobile which was clear when they acquired Admob. Now, they are going one step ahead by offering a simple and very powerful tool for local businesses.

“Google Favourite places” is not a complicated tool. But the potential it holds to transform the local business is amazing and i really liked their move towards location based targeting. Because future is all about location, location, location!

Vodpod videos no longer available.

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Future of magazines.

December 4, 2009

As claimed by many forecasters and my previous posts, future of the media consumption will be completely different. Nothing will change on the interest towards content, but the channel they would receive content will definitely change. Check out the video below which is mind blowing! Imagine the world of possibilities in a magazine like this!

Vodpod videos no longer available.

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Digital agencies: What’s holding them back?

November 14, 2009

Lots of debate is going on the way digital agencies is functioning now and why they haven’t took the lead. Adage recently published series of articles on the issue which made lots of buzz in the industry circles. Find the ad age articles here and here.

iMedia met the digital agency leaders to find out from the people involved in the business and heres what they say.

Vodpod videos no longer available.

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How to avoid a brand overdose?

July 10, 2009

According to a study, a youth of today is been exposed to over 40000 brand messages every week! As marketers use every available media vehicles and sends brand messages to the consumers they think their media plan will work in the long run.

But What happen when overdose of brand messages or a same message from one brand hits us multiple times? We either love it or hate it! As simple as this!

‘imediaconnection’ did an excellent job by investigating marketers on how to turn audiences on to a brand without making them tune out.

Vodpod videos no longer available.

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Is your brand ‘Blank’?

June 29, 2009

We all know that our world is changing and our marketing perspectives along with it. If you didn’t notice it then you should really consider if you have chosen the right job or being just stobbern. The way that brands communicate with their consomers has changed and the old-skool marketing, that tells the consumer over and over again to buy as much as possible, should be considedered as..well, just like I wrote: oldskool.

And this time oldskool means REALLY oldskool in a bad way.Like written many times before, marketing has evolved into something that brands now have to use to start a conversation with their consumers. Actually they should stop marketing and be more engaged in the consumer conversation and eventually act on behalf of the consumer, being their voice. In tateshis way consumers can start loving your brand and become brand advocates.

The consumers can fulfill of other potential consumers. In this way a brand can get to those consumers in a personal way. All that your brand has to do then is: make them think of you, make them love you and make them want to talk about you.The video tells in a nice and short way how word of mouth (WOM) actually works. When your BLANK brand is being loved it will be talked about and shared with others. It is a good way to start a WOM about your brand and this video shows a lot of tools that can be used for it.

Vodpod videos no longer available.

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The Future of Mobile Media and Communication

June 25, 2009

Every thing said and done about how mobile is changing the world today. Well how about how about forecasting the state of mobile media in 2020?

Vodpod videos no longer available.

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Augmented Reality for mobile.

June 25, 2009

One of the few demos of Augmented Reality for Mobile! Imagine this could be the beginning of the new era in mobility!

Vodpod videos no longer available.

more about “Augmented Reality for mobile.“, posted with vodpod

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